UpRoot | IDEO | Future food fellowship

At IDEO's Future Food Lab one sprint was focused on access to food. "From food deserts to food security to superfluous waste, one of the greatest challenges we’re facing is ensuring accessible, affordable and nutritious food for all, while also protecting our future access."         - ffcolab

My group set out to create a better future for lawns. Our mission is to transform American lawns into lush do-it-yourself microgardens. We want to provide the most precise, hands-on guidance, data, and information that will empower rural and suburban home-owners to optimize lawns into an efficient area for growing food. This Do-It-Yourself gardening service would use Google’s hyper-local climate and micro data to optimize gardening for homeowners living in suburban and rural America. We’re helping people put one of the biggest untapped land resources in America to good use.  leveraging every possible resource to meet long-term sustainable food goals/ wastefulness and inefficient farming practices.